Minimalist care products sounds like a complicated name. The irony is that they are the total opposite. At Rustic Elements this is our main focus and mission. Minimalist care products are those made of the fewest and simples natural ingredients possible. Your typical run of the mill bar of soap on a store shelf probably contains upwards of 20-30 chemical ingredients to increase shelf life, lather, or fragrance. That is 20-30 chemicals you and your loved ones rub on their body each day. Minimalist care products are the complete opposite. They contain no chemicals, no preservatives, no artificial fragrances, no frills. They are much "cleaner" and a much healthier alternative.